B2B SaaS · San Diego and remote

SEO for B2B SaaS that shows up in pipeline, not just in traffic charts

Your buyers ask Google and ChatGPT which tools to shortlist before they ever talk to sales. We help you show up in those answers with comparison, alternatives, and use-case content tied to demo requests and trials.

Book a free 30-minute video or phone callSee what you get

30-day trial, then month to month. No setup fee. Plans from $1,500.

12+ yearsin search and content
30-day trialthen month to month
No setup feeplans from $1,500
Leads, not vanitycalls, forms, booked work
Free 30-min callvideo or phone
Sound familiar?

Traffic is up. Demos are not.

What SaaS founders and marketing leads tell us.

"Our blog ranks for things nobody buys from."

Top-of-funnel posts bring readers, but they rarely become trials or demos.

Outcome we work toward: A content plan weighted toward buying-intent searches: comparisons, alternatives, pricing, and use cases.

"ChatGPT recommends our competitors."

When a buyer asks an AI tool for the best tools in your category, you are missing or described wrong.

Outcome we work toward: Clear, consistent product facts and third-party mentions AI tools can cite.

"Marketing and sales disagree on what works."

No one can say which pages influenced pipeline.

Outcome we work toward: Tracking from landing page to signup or demo, reported in plain terms.

"We do not have time for SEO."

A small team, a product roadmap, and no content owner.

Outcome we work toward: A consultant who plans, writes, and ships, with light reviews from your team.

SaaS team workspace with laptop and notes
How Lamplight helps

Content mapped to how B2B buyers shortlist tools

Most SaaS buying journeys run through a few predictable searches. We own those first.

Comparison and alternatives pages

"You vs. Competitor" and "Competitor alternatives" pages that are fair, specific, and useful, the pages AI tools often cite.

Use-case and integration pages

One page per job your product does and per tool it connects to, matched to the people who search for them.

AI search visibility

Consistent product descriptions, pricing clarity, and entity data across your site, review sites, and directories.

Technical SEO for product sites

Indexing, JavaScript rendering, docs and changelog structure, and site speed checks.

Pipeline reporting

Signups, demo requests, and assisted conversions by page, not just sessions.

Founder-led content support

We turn your expertise into articles and quotes that earn mentions without eating your week.

How we work

What the first 90 days look like

No mystery retainer. Here is the process, so you can judge it before you commit.

Week 1: Pipeline-gap review

We map your category searches, competitors, current content, and how AI tools describe you.

Weeks 2 to 4: Quick wins

Tracking, technical fixes, and the first two bottom-funnel pages. This is your 30-day trial.

Months 2 to 3: Build the library

Comparison, alternatives, and use-case pages on a steady cadence.

Every month: Pipeline report

Signups and demos by page, AI visibility checks, and next priorities.

Illustrative scenario

A seed-stage SaaS with a busy blog but few demo requests might find that none of its pages target "alternatives to" or comparison searches in its category. A plan like ours would pause new top-of-funnel posts, ship three comparison pages and a pricing explainer, and track demo requests from each.

This is a hypothetical example to show how we think, not a client result. We do not publish case studies we cannot verify.
What you get

B2B SaaS deliverables

  • Category and competitor search map
  • Bottom-funnel content plan and production
  • Comparison, alternatives, and use-case pages
  • AI search visibility audit and fixes
  • Signup and demo tracking by page
  • Monthly pipeline-focused report

No crazy contracts: try us for 30 days, then month to month. No setup fee. Plans start at $1,500, priced by deliverables, not hours. See pricing.

Book a free 30-minute video or phone call
Fit

Who this is for, and who it is not

A strong fit if you

  • Sell B2B software with a clear category and competitors
  • Have product-market fit and want more qualified demos or trials
  • Can give us a product walkthrough and occasional expert input
  • Care about pipeline more than vanity traffic

Probably not a fit if you

  • Are pre-launch with no product to describe yet
  • Want thousands of generic blog posts per month
  • Expect enterprise PR campaigns on a starter budget
  • Need guaranteed rankings or AI mentions
FAQ

B2B SaaS SEO questions

Can SEO help us show up in ChatGPT and Perplexity answers?

It can improve your chances. These tools draw on search results and third-party mentions, so clear product facts, comparison content, and listings on credible review sites all help. No one can guarantee an AI mention.

Are comparison pages risky?

Not when they are fair and accurate. We state where competitors are stronger, cite public sources, and keep claims you can stand behind.

How do you measure success?

Demo requests, trial signups, and assisted conversions by page, alongside rankings and AI visibility checks.

Do you work with early-stage startups?

Yes, if you have a live product and a defined buyer. The first month focuses on the few pages most likely to drive demos.

What does it cost?

Plans start at $1,500 per month or per engagement. Local Visibility includes 1 to 2 blogs per month, Growth plans from $2,500 include 2 to 4 blogs per month, and custom Market Leader scopes include 4+ blogs per month. 30-day trial, then month to month, no setup fee.

Want to know how AI tools describe your product today?

We will check your category searches and what ChatGPT and Google say about you and your competitors, then tell you the first pages worth building. 30-day trial, then month to month, from $1,500. No setup fee.

Book a free 30-minute video or phone callGet your free lead-gap review