The pain points we hear most
Most new business still comes from referrals, and the website reads like a brochure. Service pages say "warehousing" and "freight" without the lanes, certifications, industries, or capabilities a shipper searches for. When a buyer asks ChatGPT for a cross-border 3PL near San Diego, someone else is named.
What we do
- B2B keyword research around capabilities, lanes, industries served, and certifications
- Capability and industry pages: cross-border, cold chain, contract manufacturing, kitting, and more
- AI search visibility for shippers: clear entity data, comparison content, and citations AI tools trust
- Technical SEO and site structure for complex service catalogs
- Google Business Profile for facilities and yards where local search matters
- RFQ and quote form tracking tied back to search
What success looks like
More qualified RFQs and quote requests from the right shippers, a site sales can send with confidence, and monthly reporting that connects search to pipeline, not traffic for its own sake.
Why Lamplight
- Consultative first: we listen, find where leads are leaking, and set one plan before any work starts.
- Leads and return over vanity traffic. If a task will not move calls, forms, or revenue, we will tell you, even when it means less work for us.
- Rooted in North County and East County San Diego, remote anywhere, and glad to sit down in person with month-to-month clients.
- 30-day trial, then month to month. No long contracts, no busywork to fill a budget.
Deliverables
- Capability and keyword map for shipper and buyer searches
- Industry and capability page plan
- AI answer visibility audit
- Technical SEO audit
- RFQ tracking and monthly reporting
- Quarterly roadmap session
No crazy contracts: try us for 30 days, then month to month. Plans start at $1,500. See pricing.
Book a discovery callReady to be found in North County and East County?
No long-term contracts. Try us for 30 days, then month to month. Plans start at $1,500 per month or per engagement, depending on scope. A free 30-minute discovery call, over video or over coffee. We work remotely anywhere, and we are glad to sit down in person with businesses in North County and East County San Diego to talk about what matters to you.