Home services · North County & East County San Diego

More booked jobs from Google Maps, without renting every lead

For HVAC, plumbing, electrical, roofing, and landscaping companies tired of paying per lead for customers who called three other pros. We build the local visibility you own: your Google Business Profile, service area pages, and reviews that make homeowners call you first.

Book a free 30-minute video or phone callSee what you get

30-day trial, then month to month. No setup fee. Plans from $1,500.

12+ yearsin search and content
30-day trialthen month to month
No setup feeplans from $1,500
Leads, not vanitycalls, forms, booked work
Free 30-min callvideo or phone
Sound familiar?

You do great work. The phone does not always show it.

These are the things home services owners tell us on first calls.

"Angi and Thumbtack leads are shared and pricey."

You pay for a contact that went to several competitors, and many never pick up.

Outcome we work toward: More calls that came to you first, from your own Maps listing and site.

"Search ads keep getting more expensive."

Clicks cost more every season, and the calls stop the day the budget does.

Outcome we work toward: A steady base of organic calls, so ads become a choice, not a lifeline.

"We are invisible in the next town over."

You serve Escondido, San Marcos, El Cajon, and Santee, but only show up near the shop.

Outcome we work toward: Real service area and city pages that match where you actually work.

"Our reviews are old and thin."

A competitor with more recent reviews takes the call even when your work is better.

Outcome we work toward: A simple, repeatable review habit your techs can run from the truck.

Home services technician at work on a residential job
How Lamplight helps

Built around how homeowners actually choose a pro

Usually an urgent search on a phone, a quick look at Maps and reviews, then a call. We work on each step.

Google Business Profile, done right

Categories, services, service areas, photos from real jobs, and weekly posts. The listing that drives most of your calls gets real attention.

Service and city pages

One strong page per core service and per town you serve, written for the questions homeowners ask, not stuffed with keywords.

Reviews that keep coming

A text-and-QR review flow after each job, plus response templates you can approve.

Seasonal planning

AC tune-ups before summer, heating and roofing before the rains. Content and profile updates land before demand spikes.

Call tracking that tells the truth

We tie calls and forms to their source, so you can see which channel books jobs, including ours.

AI answer visibility

When someone asks ChatGPT or Google for a reliable plumber in La Mesa, we make sure your business facts are clear and consistent enough to be named.

How we work

What the first 90 days look like

No mystery retainer. Here is the process, so you can judge it before you commit.

Week 1: Lead-gap review

We audit your Maps rank across your service area, reviews, site, and lead sources, then agree on one plan.

Weeks 2 to 4: Fix the foundation

Profile cleanup, citation consistency, tracking, and the first service pages. This is your 30-day trial.

Months 2 to 3: Build reach

City pages, review cadence, seasonal content, and photo updates.

Every month: Plain report

Calls, forms, Maps visibility, reviews, and what we do next. No jargon.

Illustrative scenario

A two-truck HVAC company in East County gets most of its work from a lead marketplace and one Maps listing that only ranks near the shop. A plan like ours would start with the profile and tracking, then add pages for Santee, Lakeside, and Alpine, and a post-job review text. The goal is to shift more calls toward channels the owner controls, measured month by month.

This is a hypothetical example to show how we think, not a client result. We do not publish case studies we cannot verify.
What you get

Home services deliverables

  • Maps rank check across your service area
  • Google Business Profile optimization and weekly posts
  • Service area and city page plan, written and published
  • Post-job review flow and response templates
  • Call and form tracking by source
  • Monthly report on calls, reviews, and next steps

No crazy contracts: try us for 30 days, then month to month. No setup fee. Plans start at $1,500, priced by deliverables, not hours. See pricing.

Book a free 30-minute video or phone call
Fit

Who this is for, and who it is not

A strong fit if you

  • Run an established HVAC, plumbing, electrical, roofing, landscaping, or similar company
  • Serve North County or East County San Diego, or another market we support
  • Can answer the phone and ask happy customers for reviews
  • Want leads you own over time, not overnight miracles

Probably not a fit if you

  • Need the phone ringing tomorrow with no ad budget
  • Want guaranteed rankings (no honest SEO can promise those)
  • Are not able to handle more jobs right now
  • Want the cheapest package regardless of what is delivered
FAQ

Home services SEO questions

How long does home services SEO take to bring calls?

Profile and tracking fixes can help within weeks. Meaningful movement in Maps and organic calls usually takes 3 to 6 months, depending on competition and reviews.

Should I stop using Angi, Thumbtack, or Local Services Ads?

Not right away. We usually keep what is working while building owned visibility, then help you decide what to cut based on tracked cost per booked job.

Can you help if I serve several towns but have one address?

Yes. Service area businesses can list the areas they serve on Google Business Profile, and we build pages for the towns you actually work in.

Do you work with roofers, solar, and remodelers?

Yes, along with HVAC, plumbing, electrical, landscaping, pest control, and similar trades.

What does it cost?

Plans start at $1,500 per month or per engagement, with a 30-day trial, then month to month, and no setup fee.

Want to see where your calls are leaking?

We will check your Maps visibility across your service area, your reviews, and your lead sources, and tell you plainly what to fix first. 30-day trial, then month to month, from $1,500. No setup fee.

Book a free 30-minute video or phone callGet your free lead-gap review